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March 08 2016


Why Should YouTube Become your Main Focus? - A Killer YouTube Strategy

Why not something else like MetaCafe or Viddler or other video sharing websites? Why YouTube in particular? Let's have a look at that now.
First thing Is That YouTube Is Owned By Google
As I've said before. It is some amazing ramifications for YouTube as well as for its future. You may know, YouTube started out as a company that's not owned by Google. In fact, it was only relatively recently that Google purchased them.
If you look at Google as well as what they're on about, they're within the money-making game. They're enthusiastic about making money online. Having a company like Google behind you are able to only spell good stuff in terms of success in terms of making money.
That's something else. Google has deep pockets with money. They can fund a company like YouTube for many years if they want to. They've thought we would back YouTube because they've seen the opportunity that YouTube has. Which is a really clear sign that YouTube is a technology you should keep an eye on.
I think they're the next most-visited website on the Internet right now. I think Google is #1. I've got to double check those stats there, but YouTube is critical.
Google also wants you to definitely be successful. If you're successful, it is going to make them more money as well and make them easier. So just the indisputable fact that they're behind YouTube means that they're working hard to produce YouTube as easy for you as possible to be successful.
In case you look at the changes that YouTube has gone through since Google purchased them, you will see dramatic differences. You can view it in the AdSense program that's been introduced in the YouTube videos. You can see in the different designs and layouts that they have been working towards. You will see how YouTube videos are ranking superior inside the Google search engines. Having Google on their side is just huge.
YouTube Videos Rank In the search engines Search Results
So you've got that working for you. If you're only submitting to YouTube, the chances of you getting ranked online are so much higher in comparison with all the other video sharing sites.
It's An Incredible Traffic Source
This is sort of an understatement, however if you simply look at YouTube, they only recently reached one billion views each day. I'm not even confident that we can visualize that number, but imagine one billion coins, you would be able to fill up a whole stadium full of coins. One billion views each day is huge, and this is just from website.
In 2008 a report was done that established that there were 71 million unique users in each month. That number has probably been superseded by now, but this is the latest information we now have on that particular statistic. It's really a huge plus. Discover using this as a increasing visitor count source, you're missing out.

I think with the example that we used, FreeMagicLive, we've only touched the top. We've really just scratched the outer lining and we're already looking at 15,000 people on our email list.
It Is A Search Engine On Its Own
Have you ever visited YouTube and started searching for something, like in looking box right right here? More and more people now are utilizing YouTube as their main google search compared to Google. Is that this perhaps a trend that is going to continue in the future and as an alternative to people just doing searches on the search engines, just go to YouTube to complete searches? Perhaps YouTube will end up the #1 site where people want to search for information.
Look at this. What are the implications? If YouTube is potentially planning to become the #1 search engine on earth, what are the implications to your online business? And can you want to be in the right place on the right time with YouTube? I definitely think so.
YouTube Isn't just For Teenagers Anymore
This is the question that I've had from the lot of people. People say, "Sure, you were able to get success online, but your market is limited to teenagers." Now that may have been the case when YouTube only agreed to be starting out, but now stuff has changed. Demographics for YouTube are changing and they are generally changing at a massive rate. It is not just for teenagers anymore, so if you are marketing to other ages, this is good news.
Teenagers are still the highest number, but as you'll see in some of the statistics, YouTube is great for other age groups at the same time. Look at this: 85% of the United States population has watched YouTube videos. That's huge. 85% from the whole United States has watched a YouTube video. That is incredible!
But now, understand this. 71% of males between 45-54 have watched a YouTube video. How cool is the fact that? And this is the other thing, take a look at all these other age groups combined. These are individuals who normally have money. These are people who have jobs and can afford to pay for something online. Should you add up all these people, that's excess of just the teenagers.
And you will probably see a similar trend here for the females. Have a look at these percentages of people who've watched YouTube videos in their lifetime. It's not just teenagers. This is something to keep in mind when you think about using YouTube as a potential traffic source for the website.
YouTube Demographics Are Changing
It isn't just for the teenagers anymore. As those teenagers grow up, they become older, they begin getting jobs, and so they start moving into an alternative demographic themselves.
What we're seeing listed here is a typical new technology adoption cycle. You might have seen what's called the S-curve. It looks something like this, and that is a typical curve for brand new technology that gets introduced in a new market. For YouTube it's not different. They experienced a massive growth phase here. I do think they slowly started in 2005 and then had this exponential growth. We're sitting at 2010 at this time, so this is where were now.
That means that you still have a window of a couple of years to get your act together and also to start doing stuff online, because this part of the market here, none of those people are on YouTube yet. If the S-curve is true, that means there's gonna be a lot of people still joining YouTube, and you also want to be in the right position once they're all online and watching videos. You wish to have your videos already on the internet for by 2012.
It's critical that you start getting something online at the earliest opportunity, on YouTube in particular. This is where things are at. This is backed up by research created by the YouTube 2009 Report. It becomes an independent research company that did your research for that.
Let's move on. Think about the implications of these statistics. Buying a demographics and what that means for you as a online business. How can you position yourself to enable you to be in the best possible position after this mainstream, people in the united states and the UK, hit YouTube and obtain on YouTube and start interacting on-line on a regular basis?
What Are The Implications For the Business Now?
So what can you need to do now to start getting ready for that? Consider that. What does it mean in your case right now, and what should it mean for you in the future? There are already things you could do now that could help you get positioned in the future for YouTube.
You need to early mover advantage. 2012 is often a peak for the mainstream in the usa and the UK. I have never even looked at statistics for places like China or India, in addition to their populations are huge. This is why I think we're really just at the beginning of the curve still. If you should combine the whole statistics for the entire world, there's gonna be some very exciting things happening for YouTube. That's my prediction.
The "YouTube Beach Head Strategy"
Precisely what is all this leading to? I'm a really strong believer in focus. I grabbed this strategy. I'm calling it the YouTube Beachhead Strategy. Exactly why I'm doing this is really because I really believe that you need to focus your attention on one thing if you want to be successful. Focus on that, are right, and then once you've got it below your belt, move on to the following point.
So what is this? Simply, the Beachhead Strategy is to locate a big ball and roll with it. That's really all it implies. It's about finding a big player on the market, someone like YouTube in this instance, and just go with the flow using them. Jump on board and use them because your leverage. It's about focused leverage, and concentrate in this case is focusing on YouTube.
Where did I buy this idea from? I obtained it from a guy called Geoffrey Moore, an amazing thinker. He wrote a novel called Crossing The Chasm for your high tech industry. What he talked about was for any new technology, you've this product adoption cycle where it starts with the early innovators, early adopters, early majority, late majority, and laggards.
That is typical for any new technology entering into the market. What Geoffrey Moore discovered was by purchasing new technologies there's normally what he calls a space or chasm. This is where most new hi-tech startup companies get into this chasm. They reach this point here and so they run out of customers. They belong to this chasm and you never learn about them again. They disappear.
He mentioned creating a beachhead strategy and it is like a beachhead that you can use for jumping up to the early majority. It gives you this jumping point out get into the early majority. As soon as you hit the early majority, then you hit the tipping point. This is when things go hugely for you.
I'm employing this idea and I'm stating that if you want to go hit the tipping point for your industry, for your niche, use YouTube as your beachhead strategy. Use YouTube to acquire the early majority for the niche, because it's among the best vehicles to use how to help you get major levels of traffic to your site.
This is what it's all driving towards. I hope you can appreciate why here. With the power YouTube and the fact that they're joined with Google, it's only incredible. We are now living in incredible times.
You are able to go out and try and spread your attention and make use of a whole bunch of different video sharing sites, different strategies, on different platforms and things, and turn out spreading yourself so thin you don't show any results, however this strategy has been tested and proved for now just employing it to YouTube. This is why I call it the YouTube Beachhead Strategy. I think you'll can understand why you should get onto YouTube as quickly as possible and focus your attention there.

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